Code of Ethics

Code of Ethics

All JEA members agree to follow the JEA Code of Ethics in whole and in part.

Preamble

The success of the gemstone and jewelry industry is founded in long standing trust and consumer confidence.  Our members agree that the common goal in the future endeavors of this association, and all who choose to join and participate, is to promote and uphold honesty, integrity and the highest ethical standards for the benefit of the entire industry and consumers.

JEA members recognize the benefit of upholding strict ethical standards to promote consumer confidence in the gemstone and jewelry industry.

All JEA members must agree to adhere to the JEA code of ethics, acknowledging that compliance is necessary for our combined success and the protection of consumers.

  • Members will abide by the Federal Trade Commission Guides for the Jewelry, Precious Metals, and Pewter Industries when selling products and services.
  • Members will abide by the Federal Trade Commission Guides when advertising products and services.
  • Members will disclose all treatments and enhancements at the point of sale verbally and in writing. In cases where the customer is not present (online sales, etc.,) disclosure will be included in the product description and on the receipt.
  • Members will not knowingly aid or abet jewelry or gemstone fraud.
  • Members will not knowingly misrepresent merchandise; including but not limited to origin, treatment, nature or authenticity.
  • Members will disclose any and all interest in the subject property, verbally and in writing, when performing appraisals.
  • Members will perform all appraisals without bias.
  • No JEA appraiser member will base their fee on a percentage of the appraised value of the item they are appraising.
  • The use of the words “gem” and “gemstone” will only be used to describe natural materials.
  • The Terms “museum”, “investment” and other similar language will not be used to describe the quality of gemstones in transactions with consumers.
  • Use of the word “synthetic” will be used to describe lab grown materials that are physically, chemically and optically identical to their natural counterparts. 
  • Use of the term “lab-grown” will be used to describe lab grown materials that are physically, chemically and optically identical to their natural counterparts.
  • Use of the term “man-made” (man-made diamond) will be used only to describe man made materials that are physically, chemically and optically identical to their natural counterparts.
  • The terms “imitation” and “simulant” will be used to describe all materials used as a copy or substitute for a natural look-alike.
  • Members may use the JEA logo on their website in its original form.  It may not be enlarged or reproduced.
  • Members may use the JEA logo on their business documents in its original form.  It may not be enlarged or reproduced.
  • Use of the JEA logo and membership may not be used in any way that implies appraisals or certificates have been issued or approved by the JEA.
  • JEA Members will not falsely state gemological or appraisal credentials, nor will they fabricate titles.

By registering for membership with the Jewelers Ethics Association (JEA) the above is agreed to in whole and in part.

-updated April 13, 2010

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